In recent years, Volvo has priced its cars a little higher than mass-market brands but a little lower than full-fledged luxury marques. At the same time, it's equipped them as luxury vehicles, essentially, which makes them pretty good deals.
And the same is true here. The 2013 C30 plays right into this positioning by including an impressive set of standard features. Choosing among several options packages will let buyers turn it into a very small luxury car, or give it an upscale, sophisticated appearance with the R-Design trim.
The base C30 starts at about $26k and includes things like cruise control, a trip computer, and Bluetooth hands-free compatibility, along with more standard features like air conditioning, power windows and locks, and an adjustable steering wheel that both tilts and telescopes. Rain-sensor wipers and headlight washers have been made standard across the lineup for 2013. The sound system on the base model is far from skimpy, including both 160 Watts of output and standard HD Radio compatibility. Opt for the Dynaudio premium sound system, and you'll find it to be the best in any compact car.
Volvo has been making the R-Design models the top trims in all of its model ranges, with a sporty edge plus extra comforts and distinctive materials and trims. R-Design models get an aero package at the front and rear, Pirelli high-performance tires on unique alloy wheels, a retuned sport suspension, xenon High-Intensity Discharge headlamps, and a standard navigation system that includes live real-time traffic data. Premier Plus and Platinum models get the most R-Design extras, as well as power driver and front passenger seats, keyless drive, xenon headlamps, and LED running lamps.