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FEATURES | 9 out of 10
...[while] it would be possible to add an in-dash navigation and infotainment system, Ford isn't planning one for cost reasons, relying on Sync's turn-by-turn feature instead.
...the SYNC system is a voice-activated breath of fresh air once you've paired your devices...
There is also a standard tilt-telescoping steering wheel that allows drivers of all sizes to get comfortable.
You can order an 80-watt, six-speaker stereo that actually sounds decent.
...[tested] a $20,675 SES hatchback with six-speed automatic, heated leather seats, 16-inch wheels and lower-profile tires.
When Ford launched the Fiesta a couple of model years ago, it went against the small-car grain in offering a number of larger-car amenities in a small-car package. Now for 2013 Ford has made the package more competitive in the small-car market by streamlining the Fiesta into three models--S, SE, and Titanium--with the S model more focused for value-minded shoppers.
With the Fiesta S starting at just $13,995, you get air conditioning and a 40-watt sound system with aux-input and four speakers. Add a Convenience Package and you can get keyless entry and an upgraded sound system even on that model.
Next up is the SE, which adds keyless entry, power windows, Ford's Sync hands-free connectivity system, steering-wheel audio controls, a trip computer, and upgraded sound. Then top-of-the-line Titanium models, which start at around $18k, earn up to painted alloy wheels, extra chrome trip, LED running lamps, heated mirrors, heated leather seats, push-button start, and an ambient lighting system. Remote start is optional, and several sport appearance packages can add some spice to the look.
Available leather seats and Ford's SYNC interface go a long way to erase any econobox impression.