When Ford launched the Fiesta a couple of model years ago, it went against the small-car grain in offering a number of larger-car amenities in a small-car package. Now for 2013 Ford has made the package more competitive in the small-car market by streamlining the Fiesta into three models--S, SE, and Titanium--with the S model more focused for value-minded shoppers.
With the Fiesta S starting at just $13,995, you get air conditioning and a 40-watt sound system with aux-input and four speakers. Add a Convenience Package and you can get keyless entry and an upgraded sound system even on that model.
Next up is the SE, which adds keyless entry, power windows, Ford's Sync hands-free connectivity system, steering-wheel audio controls, a trip computer, and upgraded sound. Then top-of-the-line Titanium models, which start at around $18k, earn up to painted alloy wheels, extra chrome trip, LED running lamps, heated mirrors, heated leather seats, push-button start, and an ambient lighting system. Remote start is optional, and several sport appearance packages can add some spice to the look.