Considering the engineering and focused performance capability you get with the BRZ, it's pretty impressive that this sports car starts at $26,265. But a look at the BRZ's feature set makes it all the more impressive.
With either the manual or automatic transmission, the 2013 BRZ can be had in Premium or Limited models. BRZ Premium models—and all BRZs—include a touch-screen navigation system that's integrated with eight-speaker sound; Bluetooth hands-free and audio connectivity; and iPod controls. A trip computer, rear defroster, variable intermittent wipers, leather shifter and parking-brake trim, and power windows, mirrors, and locks are all included as well.
The Limited models gain upgraded seat bolsters, heated seats and mirrors, a rear spoiler, dual-zone climate control, fog lamps, and a keyless start system—and altogether sticker at just under $30k, even with automatic. Options are limited to a few port- and dealer-installed accessories.
We found the touch-screen system—which is only marginally better than most aftermarket systems—to be a bit frustrating at times as there are no steering-wheel buttons, and there's no way to select audio other than with tiny 'buttons' on the touch screen; but it does allow a split-screen view to see audio and the map/navigation view simultaneously.