While its base price is below $30,000, it's fairly easy to push a 2013 Audi A3 up to the $40,000 mark with a lavish hand on the options sheet. It comes well-equipped for the small luxury segment, but the niceties will cost you.
Even in the base trim level--confusingly called "Premium"-- the A3 comes with 17-inch alloy wheels, leather seat upholstery, daytime running lights, a leather-wrapped steering wheel, dual-zone climate control, and a 10-speaker (yes, 10 speakers!) stereo.
The "Premium Plus" trim level adds LED running lights with xenon headlamp bulbs, steering-wheel controls for audio volume, audio seek, and Bluetooth phone connectivity, a power-adjustable seat on the driver's side, and ambient lighting inside the cabin.
Annoyingly, Bluetooth hands-free connectivity can only be ordered as part of a $600 Bluetooth "Value" Package on the base A3--although virtually any new compact car now offers it as standard, including those that start at half the price. It's standard as part of the "Premium Plus" trim level, though.
The lengthy options list includes a Sport Package that's more than appearance (it also includes a sport suspension) and an open-sky sunroof. The high-end Bose audio system and navigation options are popular, and even an iPod integration kit will cost you a bit--a feature we hope and trust will be standard on the 2014 A3 replacement.