The 2013 Kia Optima remains, like most other Kia models, strong on features as well as value for the money.
Standard features even on the base Optima include cruise control, a USB port, satellite radio, and power windows, locks, and mirrors. Even mid-level EX trims get things like dual-zone climate control and a smart-key system, with options for leather trim, a panoramic sunroof and Infinity audio. Heated-and-cooled front seats, and a class-exclusive heated back seat, are available in mid-level EX or SX trims.
Hybrid EX sedans get a rearview camera, a panoramic sunroof, heated and ventilated front seats, and Infinity audio standard.
Step up to the sporty SX model and you get an upgraded instrument cluster, black leather woven seat trim, French seams, steering-wheel paddle shifters, and lighted scuff plates.Infotainment is the only weakness of the Optima's feature list. UVO, Kia's flavor of the Microsoft-written software also sold as Ford's SYNC, has fewer voice commands than the Ford system, but the issue is that if you want this system, you can't get the navigation system. And if you get nav, you instead get the same simpler Bluetooth system that base Optimas have—by Parrot instead. Kia is working on one system that integrates it all, but it still won't be available for 2013.