Ram's 1500 full-size truck doesn't have all the visual impact that the first-generation Dodge Ram had back in 1994, but it's still more evocative and more instantly recognizable than any other full-size truck.It's been carried over since a 2009 redesign again this year, and there's not much reason to change its looks: its strongly identifiable outline, the tall chromed grille, and the tidy swells around its wheel wells are as tasteful and distinctive as ever. New versions don't change the essentials: Ram Outdoorsman and Laramie Longhorn editions, for example, just tweak the details with two-tone paint colors and differing degrees of metallic trim. Unlike the Ford F-150, the Ram doesn't look robotic and edgy, and it's not as soft as the Chevy Silverado. The Toyota Tundra's oddball shape is an outlier among the group.
Interior styling for the Ram carries forward from previous years, but its high quality and upscale flavor remain attractive and desirable. With the new Laramie Longhorn Edition, luxury can be taken to the extreme for a pickup, with some of the best wood grain and contrast stitching available in a working vehicle. Those with simpler tastes have plenty of options in the Ram 1500 range as well.