The Volkswagen brand is rapidly dividing itself into two parts: American-built or American-aimed vehicles with lots of value for the dollar, and European-built vehicles that command a premium. The Touareg's in the latter group: it doesn't quite challenge the most tech-savvy SUVs from some of the domestic automakers, but it's filled with luxury-like features that push its base price into the $40,000 range. That sticker price escalates rapidly as options and higher trim levels are selected.
The Touareg can feel more like an Audi, even in the base Sport models. They offer standard power features, cruise control, and power seats, as well as standard navigation, heated front seats, and a rearview camera.
Moving into the higher trim levels adds on leather upholstery, memory seats, and a panoramic sunroof. Executive and Hybrid models add premium audio, rear-obstacle detection, a heated steering wheel, keyless entry and starting, and heated rear seats. Exclusive to the Hybrid model is a power tilt/telescope steering wheel.
What the Touareg is missing, feature-wise, are the sophisticated high-tech conveniences of the luxury-brand models from BMW, Mercedes-Benz, and Lexus that it's priced against—items like adaptive cruise control and more sophisticated infotainment features. Considering that, a fully loaded Touareg feels pricey, as well as a little pointless given the competitive set.