Even taking the iconic Range Rover into account, the LR4 is the most conventional, conservative-looking SUV Land Rover builds. From its earliest days as a Discovery, to last generation's LR3 badge, to now, the LR4 has banked on authentic, rugged appeal to distinguish it from the onslaught of car-based crossovers and their sexier curves and cues.
To our eyes, the LR4 works very well. It's safari chic done well--the boxy, tall body underplays its roots where other SUVs go the comical route. It fits in the Range Rover lineup easily, but it's easy to pick it out of the lineup thanks to the bump-up in its rear end. Gradual updates in 2010 and 2011 have refined the grille and taillamps, without inflicting too much radical change.
That said, just as in other Land Rovers, the interior is still a little busy, with more individual buttons than other luxury vehicles. There's been less condensing controls into a centralized interface—a trend that's followed the popularity of smartphones and the like—but many will appreciate it.