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STYLING | 7 out of 10
exterior sheet metal mimics other designs
you are surrounded by a combination of luxury and truckness
It doesn't look radically different from its predecessor
Car and Driver
The X5's skin shows no drastic styling rebirth
For the 2010 model year, the X5’s exterior and interior styling remain much the same as the previous year, though the aggressive X5 M adds a new level of flair, thanks to its huge air intakes and large wheels. Even so, the X5 has never been a knockout, at worst being inoffensive, though its interior is accommodating.
The "BMW X5 looks like pretty much any other crossover," says MyRide.com, also noting that the 2010 BMW's "taller cabin and cargo space" offers good visibility due to larger windows and big outside mirrors. Car and Driver points out that the second-generation X5 is longer and wider than before. The 2010 X5 reflects its Bimmer heritage; Edmunds asserts the "exterior sheet metal mimics other designs by BMW stylist Chris Bangle, though here the flanks seem less chiseled, the creases more softly hewn."
Four total trim levels are available on the 2010 X5, including the xDrive35d, xDrive 30i, xDrive48i, and X5 M. As the trims refer to engine size with the exception of the M, there are no significant exterior styling differences between the three standard vehicles, though the M model gets a more dramatic front-end treatment and unique wheels. All trims sport "signature twin-kidney grilles...prominent between a sculpted power-dome hood and a black lower fascia," says Kelley Blue Book, and in back "a functional roof spoiler houses the high-mounted brake lamp, and large oval dual exhausts are imbedded in the black lower fascia."
Cars.com remarks of the 2010 X5’s interior, "like other BMWs, the X5's cabin is sleek and purposeful without a lot of extra frills to get in the way of driving." MyRide.com finds "when you sit in the driver's seat, you are surrounded by a combination of luxury and truckness." Edmunds argues the 2010 BMW X5’s interior to be "one of the most elegant BMW has ever built," pointing out that the "dash is gently curved, with handsome wood inlays, generously sized air vents, oversized instrumentation and a truly gorgeous soft-feeling top that unifies the whole design." The interior of the M model is “pretty much just like any other X5,” observes Edmunds.
Despite a general attraction to the 2010 BMW X5 inside and out, TheCarConnection.com finds most reviewers aren't compelled by the experience.