Few reviewers are moved by the styling of the 2010 Subaru Impreza sedan, and most find it very boring and generic. The hatch, on the other hand, has mixed results and is definitely the better pick.
About.com comes straight to the point, saying the Impreza sedan has "dull styling." In describing the 2.5GT hatch, NADAGuides reports “up front, this Impreza 2.5GT has the distinctive Subaru styling, complete with large hood scoop to feed the top-mounted intercooler. The front end is not for everyone, especially the scoop, but I feel it works and it is definitely a necessity to feed the engine, keep the turbo spinning happily and letting me get the most out of all 224 horsepower.” However, the problem is at the back, where “the rear end of this car makes me think they hacked the back off a wagon, slapped on a trunk and called it a day.”
The best description probably comes from Automobile Magazine, which states that the styling isn't unattractive, but it won't steal the spotlight, either: “While most of the exterior is shared between the sedan and hatchback models, the sedan gets rather frumpy aft of the rear doors. The LED taillights found on the hatchback are nowhere to be found, replaced by lights that, at best, are simply anonymous.” Edmunds calls the appearance “controversial” and “not because the Impreza looks bad in a Pontiac Aztek sort of way, but because it doesn't look like, well, a Subaru.” The Los Angeles Times has a similar opinion, labelling it “stylistic chloroform, boring and generic Asian shapes.”
Automobile Magazine agrees that the hatch is "a little more attractive than the sedan, but looks exactly like another car that sells incredibly well—the Mazda [Mazda3]." In fact, although it is considered a "station wagon," it does not particularly look like one. Cars and Driver reaffirms this, pointing out that the five-door 2010 Subaru Impreza "looks more like a traditional hatchback this time around, so fans of the old wagon might be disappointed."
Cars.com notes that the interior is "far more inviting than before, but it retains the car's business-like austerity." Automobile Magazine gets a bit more colorful, lamenting: “We're not asking for a SoHo lounge, but Subaru could stand to make the car's interior slightly more inviting.”