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throw on a premium package...you're in the neighborhood of $39,000
Road & Track
the 135i isn't a stripped-down entry-level car
The 2010 BMW 1-Series models come about as well-equipped as you might expect for a base-model BMW; keyless entry, power accessories, and steering-wheel controls are all included, and a navigation system is optional. For 2010, the 128i Coupe model loses its standard sunroof, but BMW sweetens the deal by adding standard HD Radio capability to the tuner.
The two available trims of the BMW 1-Series, the 128i and 135i, come with similar standard features. ConsumerGuide reports that the BMW 2010 128i offers standard "air conditioning w/ automatic climate control," as well as "remote keyless entry," while the convertible can be outfitted a "power convertible top." Unfortunately for 2010, BMW removes the standard power sunroof previously on the 128i, but instead that model now receives HD radio as standard. There is also an available heated steering wheel. Kelley Blue Book mentions that the BMW 1-Series offers "rain-sensing windshield wipers, cruise control and a 10-speaker audio system."
Also, the BMW 2010 1-Series convertible features a folding cloth top that operates at speeds of up to 30 mph, a welcome addition for those who are tired of pulling over every time the sun comes out.
Optional features are pretty impressive on the 2010 BMW 1-Series, but they have a serious effect on the price of the car. While the 2010 BMW 1-Series is marketed as a well-equipped entry-level BMW, Road & Track notes that if you "throw on a premium package...you're in the neighborhood of $39,000." The iDrive system was redesigned for last year, but it may still frustrate some, and it's mandatory if you opt for the navigation system.
The 2010 BMW 1-Series has a swanky set of standard equipment, but adding on options can quickly push the vehicle out of many buyers' budgets—or into the range of the 3-Series.