Designers can't do much with the shape of a pickup; there's the cab and the bed, and the proportions are quite rigidly set. But with the Frontier, Nissan managed to fit in some carlike curves, along with styling cues that are in line with more luxurious SUVs. The large chrome-bar grille is sophisticated, while the beveled window frames and flared wheel wells give it a chunky, serious look that's also tough and charismatic.
The Frontier has what ConsumerGuide refers to as a "middle-of-the-pack size"; with its design and style, it "carves out a nice niche for itself in the compact-pickup market." Edmunds likes its "rugged disposition," and Car and Driver appreciates the Frontier's "romp-and-stomp styling." Cars.com notices its "grille with angled chrome inserts and chrome-plated bumpers" and "short front and rear overhangs and large geometric fender flares." Meanwhile, Motor Trend remarks that the Frontier's appearance hasn't changed much in many years, commenting that "its looks are still hanging around the starting gate."
Inside, the design is quite straightforward, with inexpensive-looking materials but a tasteful layout. "The roomy cabins offer straightforward controls, comfortable front seats and an attractive design," Edmunds notes.