There's no mistaking the 2010 Toyota RAV4 for a luxury model, but it comes very well equipped, with three different trims offered with each powertrain possibility, covering a range from basic and fuel-efficient to luxurious or sporty and powerful. Bottom line prices range from just over $22,000 for the Base model to more than $30,000 for a loaded Limited V6.
Edmunds explains that the "third row is optional on the base and Limited trim levels and it increases capacity to seven people."
Hill Assist Control (HAC) and Downhill Assist Control (DAC)—useful driving aids on- or off-road at low speed—are standard on V-6 models and four-cylinder models with the optional third-row seat. A Lexus-like electroluminescent instrument panel is standard, as are remote keyless entry, an auxiliary jack for the single-CD six-speaker stereo, a tilt/telescoping steering wheel, power mirrors, three 12-volt outlets, 10 cup holders, and cruise control.
"The Sport trim gets this plus 18-inch performance tires and wheels, sport suspension, blackout headlamp trim and fender flares," explains Kelley Blue Book.
Note that extra styling touches (such as removing the exterior spare tire) can be accomplished by adding the Sport Styling Package. The Sport can also be optioned up with a power moonroof and the JBL audio system. Moving up to the Limited trim gains items such as 17-inch wheels and tires, leather upholstery, a six-disc CD changer, dual-zone automatic climate control, audio controls for the steering wheel, and an eight-way power driver's seat. The Limited's features may be increased to include leather seating areas, heated front seats, and the SUV-requisite rear seat DVD entertainment system to keep the kids entertained.
Also on the options list is a package that increases towing capacity to 3,500 pounds. But it's a disappointment that a Bluetooth hands-free system is only offered as a port-installed option if you don't select the JBL system.
Although many shoppers—along with the editors of TheCarConnection.com—prefer the look offered in the Sport model, with the spare tire removed from the back hatch, there are some benefits to the off-road appearance. For one, the cargo area offers more space. Autoblog points out, "There's even a cargo organizer at the base of the second row seatbacks," and mentions the deep well where the space would otherwise be.