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STYLING | 8 out of 10
“looks a little more manly than it did before”
“Certainly more interesting to look at than past versions”
“a showcase of modern Swedish style”
The 2010 Volvo V70 and XC70 won’t win any awards for styling, but they're hardly unpleasant. The XC70 looks a bit manlier, thanks to its protective lower-body cladding and skid plates; however, a new R-Design package for the V70 adds bigger wheels, a sport-tuned suspension, and unique styling elements inside and out. Inside, the V70 and XC70 feature a minimalistic look that’s highlighted by Volvo’s trademark “floating” center stack design.
“The redesigned XC70 looks a little more manly than it did before, but I don’t mean that in a World’s Strongest Man sort of way (although it can probably carry two kegs of beer at a time). It’s refined and sleek-looking, with brushed-metal accents on the fog lights and front bumper,” says MotherProof. “Going with the new 3.2 R-Design trim level [on the V70] gets you 18-inch wheels, a sport-tuned suspension and the content of the Premium package as well as special R-Design pedals, trim, floor mats, gearshift knob, steering wheel and gauges," notes Edmunds.
The changes from the previous V70 and XC70 are evolutionary, but reviewers seem to appreciate the more subtle integration of these new models, especially when it comes to the XC70’s macho bits and pieces. “Gone is the tacked-on side cladding, replaced by a more streamlined treatment covering the molded bumpers and lower door panels,” comments Kelley Blue Book. “Certainly more interesting to look at than past versions,” says Cars.com.
Whether or not you cotton to soccer moms, swim meets, farmer’s market produce, and “College of William and Mary window stickers” (thanks, Jalopnik), you have to respect the staying power of the Volvo wagon. “One company that has steadfastly continued the tradition,” adds Car and Driver, “even when wagons weren't fashionable, is Volvo.” “Clearly, the Swedish purveyor of sensible sedans and wagons is afraid of alienating its clientele,” says Car and Driver in a statement that could either be taken as outright contempt or faint praise.
When talking about the interior, Edmunds finds that the “wood and leather trim in the optional Premium package really dresses up the V70's otherwise austere cabin." Cars.com notes about the V70’s and XC70’s interior: “the materials are exceptionally pleasing to the touch…elegantly simple dashboard with a nicely grained finish.”
Kelley Blue Book remarks “the clean and simple dash design puts controls within easy reach of both driver and passenger, while Volvo’s new signature open-back center console adds a touch of style not usually associated with the family wagon.”
The styling of the 2010 Volvo V70 and XC70, inside and out, is attractive and sophisticated but not exactly exciting.