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STYLING | 7 out of 10
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from the side, the Tundra looks disproportionate
The Detroit News
Attractive gauges are not as easy to read as they could be
"Imposing" is probably the best way to sum up the Tundra's appearance. From the front, the prominent, upright grille is flanked by nicely detailed headlamps, while alongside the Tundra gets bulging side sills that make it seem even taller, yet it keeps a smooth appearance with flared wheel wells. And at the back, the taillights keep the same basic shape as before but gain a more detailed look.
No matter which of many 2010 Toyota Tundra configurations you opt for, it's characterized by "a sculpted hood, huge three-bar grille and oversized vented bumper" that The Detroit News says "combine some of the best looks of the American trucks," though additionally noting that while it "looks good," the Toyota Tundra is "hardly original."
The Tundra "projects the assertive image that buyers of full-size pickups desire" on all trim levels," asserts Kelley Blue Book, while the Detroit News criticizes that "from the side, the Tundra looks disproportionate, especially when equipped with an extra long bed or largest cab," as the "front end looks too short and the four-door CrewMax cab looks too big."
Cars.com notes that the base-model Tundra is highlighted by "a chrome bumper and matte-black grille surround rather than a shiny black bumper and surround." Edmunds points out that "the standard-cab truck comes only in the Grade trim," though the two other cab options are available in all three trims.
Inside, the 2010 Tundra has an interior that's a little too plasticky for some work-related tastes, with large swaths of matte-metallic plastic curving through the gauges and down the very wide center console at an angle. Motor Trend says that "from a design point of view, the layout is not particularly sophisticated." The reviewer continues: "As it stands, the Tundra interior is intended to convey a sense of rugged simplicity, and it does that."
The 2010 Toyota Tundra blends in with the rest of the full-size pickup pack; if that's what Toyota wanted, it accomplished its goal.