As with most other full-size trucks, the 2010 Toyota Tundra comes in a wide range of trims for all sorts of work and recreational needs.
New for 2010 is a new Work Truck trim that forgoes many common conveniences for rugged simplicity. "Toyota offers Tundra buyers a $195 credit to take the Work Truck package, and that makes it a raging bargain," says Popular Mechanics. "Some buyers might still want power windows, power mirrors and power door locks (and they're all available), but the essential toughness of the Work Truck fittings wouldn't be compromised by that."
A TRD Sport Package, available on the Tundra 4x2 Regular Cab and Double Cab standard bed models, is optimized for an aggressive street appearance, while a new TRD Rock Warrior Package is specially tuned and ready (in appearance as well) for hard-core off-roading. At the top of the line is a new Platinum Package, only offered with the 5.7-liter CrewMax versions, including all the features of a luxury SUV, such as a navigation system, JBL premium audio, ventilated perforated-leather seats, a sunroof, chrome and wood trim, and special badging.
Motor Trend outlines a few of the minor changes for 2010: "The headlights are now manually adjustable in five steps, and stereos have been upgraded."
The other new package for 2010, the Platinum Package, "redecorates the interior so lavishly it could double as a Bangkok dinner theater," Motor Trend says, adding that it's only offered with the biggest 5.7-liter engine.
ConsumerGuide reviewers find that the 2009 Tundra's "navigation system is easy enough to program," a rare trait among the navigation systems offered by many automakers.
Kelley Blue Book reports that "Toyota offers a comprehensive assortment of more than three dozen dealer-installed items." Some of the most noteworthy optional features on the Toyota Tundra include "a navigation system, a backup camera, driver seat memory, 20-inch wheels and, on the CrewMax only, a sunroof," according to Edmunds.