Most reviewers find the styling of the Impala bland and outdated against its rivals. The 2010 Chevrolet Impala won’t win any awards for styling; its exterior is quite bland and looks thoroughly outdated next to more modern large sedans like GM's own Buick LaCrosse or Ford's Taurus.
Edmunds claims the Impala received a “classy exterior freshening” a few years ago, discarding the “old electric-stove tail-lamps that looked more GE than GM.” Car and Driver finds that the Impala’s "anonymous styling" might have been overlooked in recent years. In today's world, sedans like the Honda Accord, the Ford Fusion, and Chevrolet’s own Malibu set a new standard for family sedans, with the Impala taking the backseat. Though the bland styling does have some merits, the generous headlights that sweep back along the sides of the hood, with its unique twin grille openings, lend the Impala a hint of modernity.
Inside, the Impala looks dull and drab, and even though the instrument panel is cleanly designed, the interior trim could be described as more utilitarian than artistic. Edmunds describes the interior of the Impala as "functional and straightforward," with "all the visual pizzazz of The Wall Street Journal." Car and Driver finds that the "overall look is pleasing enough, with a dark gray upper and lighter lower dash separated by faux wood, and the control layout is wonderfully simple and logical," but adds that "the featureless black plastic on the center stack and instrument cluster is almost insulting." Cars.com reports "nuance sandstone leather seating with French seams on the center cushions."