The 2010 Scion xB really scores with its impressive and vast array of standard equipment for its no-haggle price. The all-important sound system is a 160-watt, six-speaker Pioneer AM/FM/CD model with MP3 and satellite-radio compatibility. For 2010, the xB adds an organic electroluminescent display and a USB port, as well as the standard Aux port. The optional Alpine Premium Sound System adds a 4.3-inch touch-panel display and HD radio, and it provides for up to three amplifiers: subwoofer, rear, and front. And buyers who want to personalize their 2010 xB can order from more than 40 dealer-installed upgrades and accessories, plus literally hundreds of parts from third parties. Many of the dealer customization options for the 2010 Scion xB are purely cosmetic, but they include a handful of performance accessories from Toyota Racing Division.
One of the 2010 Scion xB's most prominent features is the sound system, and reviews read by TheCarConnection.com invariably praise its audio quality. Automobile Magazine declares that "the stereo is ready to blast the contents of your iPod, and the premium audio system's auxiliary inputs make it easier to add more equipment." Kelley Blue Book details the audio system's "Organic Electroluminescent (OEL) Screen. This screen, built into the audio faceplate on the dash, allows you to display personal 'skins' to customize the interior of the car. Skins can be created and downloaded on a special site produced by Pioneer just for Scion owners." Edmunds notes that the xB Scion's other "standard features include 16-inch steel wheels...air-conditioning, cruise control, full power accessories [and] a tilt steering wheel." Kelley Blue Book mentions that the steel wheels are offered with a choice of "three different wheel covers."
Road & Track cites "a huge reason for the success" of the Scion brand is its "unique approach to factory vehicle customization," apparent from the lengthy list of available options on the Scion xB. According to Kelley Blue Book, Scion's approach "encourages customization and makes the car-buying process more personal." Car and Driver lists some of the optional features on the 2010 xB, including "$299 LED interior mood lights, $1599 DVD headrest televisions, and a $2250 navigation system." For those who want a more "upscale" feeling inside, an interior trim upgrade kit is also available, according to Kelley Blue Book. But unlike other Scion models, 2010 xB buyers can't add the supercharger from Toyota Racing Development.