Toyota is reasonably generous with standard features on the 2010 Toyota Matrix, but don't expect anything close to what you'd find in a luxury vehicle.
Standard features on the 2010 Matrix vary considerably according to trim level. Power mirrors, tilt and telescoping steering, and an auxiliary input jack—items that aren't always standard on small cars—are standard on the base model.
Perhaps more noteworthy than what's included is what doesn't come standard on the base model of the 2009 Toyota Corolla Matrix; as Edmunds points out, "cruise control, keyless entry and power windows and locks are optional on this version."
The S upgrades to power windows and locks, a useful 115-volt power outlet good for laptops, cruise control, and a flat-folding front passenger seat, plus other dress-ups. The sportiest XRS gets a strut-tower brace for improved handling, as well as 18-inch alloy wheels.
A number of options are available, especially on the S and XRS versions. Among them, the DVD-based navigation system with XM NavTraffic will likely be one of the most sought-after. Furthermore, Edmunds reports that the options list for the S and XRS includes a "JBL sound system," which, as stated by Cars.com, offers "decent sound, but it lacks a USB port for iPod integration, which Toyota says isn't even available as a dealer accessory." The Scion xB that's often sold at the same dealerships "has an iPod port standard," mentions Cars.com.