The previous generation of BMW 7-Series received much criticism for its more overt (ungainly, some have said) styling, so for the BMW 7-Series 2009 edition, BMW's designers have returned to the automaker's more traditional look.
The automotive press is very pleased with the changes to the 2009 BMW 7-Series' exterior, according to reviews read by TheCarConnection.com. Jalopnik comments that "the design team has gone to great effort to correct the car's awkward-looking posterior," while Automobile Magazine reports that the latest 2009 BMW 7-Series "took what was right about its predecessor—its stunning proportions—and rids it of the ugly details."
From the exterior, nearly all BMW 7-Series 2009 models look the same, as ConsumerGuide reports that "the [BMW] 7-Series lineup will consist of two models, the 750i and 750Li"; the only difference between the two is that the Li is 5.5 inches longer. Both cars share an exterior that Car and Driver calls "spruced up, with a strong crease that runs the length of the car," while the "trunklid is far less bulbous."
Reviewers rave about the interior of the new 2009 BMW 7-Series as well, with Motor Trend reporting that the "most impressive" of all the improvements to the BMW 7-Series "are the changes inside," where the cabin is "marked by horizontal color gradations, a mix of fine leather and polished woods, and a new high-tech Black Panel instrument cluster." According to Autoblog reviewers, the Black Panel instrument cluster on the BMW 7-Series 2009 leaves "only the gauge rings and needles...visible when the car is shut off." Automobile Magazine states that some of the more notable interior changes include that "the shifter has moved back to the center console, the seat controls have moved back to the outboard positions, and the climate controls have, thankfully, moved out of iDrive."