The National Highway Traffic Safety Administration (NHTSA) gives the 2010 Soul five stars for front and side impact protection; the Insurance Institute for Highway Safety awards it a "Top Safety Pick" designation, with "good" grades for front and side impact protection and standard stability control.
The automotive experts surveyed by TheCarConnection.com are impressed by the level of standard safety equipment found on the 2010 Kia Soul, which far exceeds the typical fare on cars in this price range. Motor Trend states that the Kia 2010 Soul lineup "comes standard with dual front, front-seat-mounted, and full-length side-curtain airbags." Autoblog gives "major kudos" to Kia for "making every safety feature it offers on the Soul [Kia] standard across the range," as all 2010 Kia Souls "come with standard four-wheel disc brakes that include anti-lock- and electronic stability control." Cars.com reviewers round out the safety list by noting the inclusion of "active head restraints for the front seats" on the Kia 2010 Soul.
One of the most important factors in preventing an accident on the road is driver visibility, and despite the unorthodox styling of the 2010 Kia Soul, reviewers find that visibility is pretty good. Edmunds goes so far as to say that, "thanks to the higher seating position and large greenhouse, overall visibility is excellent" from within the Soul Kia. Autoblog agrees, finding that "visibility is generally very good, though the D-pillar does leave a blind spot that warrants extra care."