With the 2010 Kia Soul, Kia is aiming to capture some of the Scion brand's customers by offering a similar range options that allow for total customization of the Soul. However, even if you forgo all of the available extras, reviews read by theCarConnection.com show that the base Soul Kia is no featureless economy vehicle.
The 2010 Kia Soul is available with a range of standard features, which vary according to trim level, but Cars.com states that "standard features in the base Soul include air conditioning, a tilt steering wheel, a CD stereo with USB and auxiliary inputs, and cloth seats." Edmunds notes that the "2010 Kia Soul Sport features an upgraded audio package with more power and a dedicated subwoofer cleanly cached in the rear cargo area," while Cars.com says that Kia Soul+ models get "cruise control, keyless entry, Bluetooth cell-phone connectivity and a height-adjustable driver's seat." The remaining option, Kia's 2010 Soul!, adds a standard leather-wrapped steering wheel and an upgraded interior.
The Soul Kia lineup is one of the more modifiable on the market, as Automobile Magazine attests: "what it lacks in autocross ability...the Soul makes up for in customizability." Motor Trend reports that "several options are offered [for the Kia Soul], including a red and black interior, beige and black hound's tooth seats and similar accents on the tailgate and hood," as well as several body kits. Autoblog points to the availability of "some 50+ dealer-installed accessories, including body kits, wheel choices, and so on." Among the non-styling elements available for purchase on the Kia 2010 Soul, "a power sunroof" can be added to the Soul Kia Sport, says Car and Driver.