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STYLING | 7 out of 10
Ford "has swept most of the fuddy-duddy from the exterior
The thick-looking rear end is not especially pleasing.
This new Taurus is refreshingly unrecognizable from inside.
The 2010 Ford Taurus has an attractive new profile with trimmer, more athletic looks, and even though it's short of a full redesign, reviewers tend to like it much better than last year's version.
The most obvious changes of the new Taurus, according to Edmunds, are “the raised beltline and a lower, flatter roof that suggests a mildly chopped top. The all-new nose is tidy and wears an aggressive face, and the whole car is about 2 inches wider.” Automobile Magazine says, “Lowering the roof, raising the beltline, and loading the wheel wells with a selection of seventeen-, eighteen-, and nineteen-inch wheels has swept most of the fuddy-duddy from the exterior.”
The reviewer from USA Today scrutinizes some the Taurus’ exterior styling: “A so-called gesture line—a crease along the side about halfway down—provides visual drama. But the indentations in the upper and lower grille bars make no sense. The fake vent on the front fender shouldn't have happened. The thick-looking rear end is not especially pleasing.”
The 2010 Taurus, however, remains a large vehicle. “Sure, it sits 1.1 inches lower, but it's still 60.7 inches tall—2 inches or more higher than most anything else,” observes the Edmunds reviewer. “And while width can convey coolness, 76.2 inches is 2 inches wider than a Chrysler 300C and 3.5 inches wider than a BMW 5 Series. This is a very big car.”
Car and Driver says the Taurus SHO model “looks almost exactly like its lesser brethren. Subtle SHO badges appear on the trunklid and C-pillars, and the LEDs in the front bumper have a silver bezel instead of a black one. Judging by the car’s looks, SHO owners won’t be showing off much, and that’s okay. The letters S-H-O are still about power, but this one is mature enough not to advertise its speedy nature.”
Inside, the Taurus is more focused. Standard Tauruses wear more traditional faux-wood and plastic trim, while the SHO gets special badging, glossy black dash trim, and more metallic highlights inside and out, as well as a trunklid spoiler, twin chrome exhaust tips, and a snazzier grille.
Automobile Magazine comments that the “dash and center console are integrated in a grand sweep that designers love to flaunt on show cars and engineers habitually veto before production." Edmunds is very complimentary of the new Taurus’ interior: “The notion of a driver's cockpit is further reinforced by an attractive center stack that reclines from the dashboard and sweeps between the comfortable and supportive bucket seats, carrying myriad logically arrayed controls with it. This new Taurus is refreshingly unrecognizable from inside.”
Again commenting on the SHO version, Car and Driver says, “The SHO’s interior is differentiated from the standard Taurus’s via black trim along the center console, metallic-looking trim instead of wood, leather-trimmed seats with fake-suede inserts, and a steering wheel wrapped in perforated leather.”
The 2010 Ford Taurus presents an interesting new shape that hints at the smaller Ford Fusion.