While reviewers are simply lukewarm about the 2009 Subaru Impreza sedan's styling, the hatchback (or wagon, depending on who you ask) is a subject of greater controversy.
“Up front, this Impreza 2.5GT has the distinctive Subaru styling, complete with large hood scoop to feed the top-mounted intercooler. The front end is not for everyone, especially the scoop, but I feel it works and it is definitely a necessity to feed the engine, keep the turbo spinning happily and letting me get the most out of all 224 hp,” says NADA Guides of the new 2.5GT. However, the problem is at the back, where “the rear end of this car makes me think they hacked the back off a wagon, slapped on a trunk and called it a day.”
Automobile Magazine says the styling isn't unattractive, but it won't steal the spotlight, either: “While most of the exterior is shared between the sedan and hatchback models, the sedan gets rather frumpy aft of the rear doors. The LED taillights found on the hatchback are nowhere to be found, replaced by lights that, at best, are simply anonymous.” Edmunds calls the appearance “controversial” and “not because the Impreza looks bad in a Pontiac Aztek sort of way, but because it doesn't look like, well, a Subaru.” The Los Angeles Times deems the Impreza “stylistic chloroform, boring and generic Asian shapes.”
Automobile Magazine feels the wagon model is "a little more attractive than the sedan, but looks exactly like another car that sells incredibly well—the Mazda." In fact, although it is considered a station wagon, it does not particularly look like one; Cars and Driver reports this five-door 2009 Subaru "looks more like a traditional hatchback this time around, so fans of the old wagon might be disappointed."
According to Automotive.com, the Subaru 2009 "cabin is more subdued than before, with no embroidered logos to remind occupants what they're sitting in, [and] trim is a metal-ized silver plastic." Cars.com notes this Subaru 2009 interior is "far more inviting than before, but it retains the car's businesslike austerity." Automobile Magazine observes, “We're not asking for a SoHo lounge, but Subaru could stand to make the car's interior slightly more inviting.” Cars.com considers this Subaru 2009 interior "far more inviting than before, but it retains the car's businesslike austerity."