The 2009 BMW 3-Series is both a sportscar and a luxury vehicle, as evidenced by the rather high starting price, and BMW offers features to match its luxury intentions.
For the most part, the standard equipment in the BMW 3-Series is on par with its competition, but TheCarConnection.com was disappointed to discover that a USB connection isn't included. Aside from that omission, Cars.com reported that keyless ignition and automatic climate control were part of the standard features. Edmunds went further, adding heated side mirrors, a sunroof, leatherette, and a 10-speaker AM/FM/CD audio system with auxiliary input as standard. Opting for the 335i nets that equipment, and more, including 17-inch wheels, xenon headlights, and a power-adjustable driver's seat with memory.
BMW offers a base 3-Series at a relatively competitive price, although it'd be hard to find a bone-stock car on many lots. Most 3-Series will be equipped with the Premium Package, which includes leather seating surfaces, Bluetooth connectivity, and BMW Assist telematics, and auto-dimming mirrors, Edmunds reported. Automobile magazine wrote that the $995 for power-adjustable front seats was "money well spent." Motor Trend noted that the 3-Series can be equipped with internet access and a new audio system, which can download preset destinations entered online by owners and reduce the hassle of entering manually each destination for every trip.
Motor Trend also claims that "a revised iDrive system with more intuitive menus" is available, although it's still possible to skip iDrive altogether by not opting for a factory-installed navigation system, which Car and Driver noted. Although many options are bundled in pricey packages, it's worth noting that there are a few that can still be added a la carte. Edmunds lists adaptive cruise control, front and rear parking sensors, active steering (335 models only), paddle-shifters, HD and satellite radio, surround sound, and an iPod adapter.