While the 2008 BMW 1-Series comes with a long list of standard features, the options list is similarly impressive, though the price jumps quickly once those options boxes are checked.
The two available trims of the BMW 1-Series, the 128i and 135i, come with a similar standard feature loadout. ConsumerGuide writes that the BMW 2008 128i offers standard "air conditioning w/ automatic climate control," as well as "remote keyless entry" and a "power sunroof" on the coupe, while the convertible offers a "power convertible top." The only difference in standard features on the BMW 2008 135i are listed by ConsumerGuide as "wood interior trim" and "steering-linked adaptive xenon headlights w/ washers," along with its more powerful engine.
Reviews read by TheCarConnection.com generally praised the features of the new 2008 BMW 1-Series, but also noted the significant impact that optional features had on the price of the car. ForbesAutos finds that the BMW 1-Series "comes well equipped with most essential amenities, including an input jack on the standard audio system for connecting iPods and other portable devices," but they also warn that "ordering [the GPS navigation system] can actually make the car less user-friendly, as it comes with BMW's somewhat confounding iDrive system." While the 2008 BMW 1-Series is marketed as a well-equipped entry-level BMW, Road & Track notes that if you "throw on a premium package...you're in the neighborhood of $39,000."
However, BMWs have never come cheap, and for the price you pay, you will get a BMW 2008 1-Series that, as Kelley Blue Book mentions, offers "rain-sensing windshield wipers, cruise control and a 10-speaker audio system." Also, the BMW 2008 1-Series convertible features a folding cloth top that operates at speeds of up to 30 mph, a welcome feature for those who are tired of pulling over every time the sun comes out.