The 2008 BMW 7-Series returns for the new model year, with its formerly controversial shape muted somewhat, and a newer, less radical version on the way for 2009. The current silhouette has not been well received by the press, but sales of the 7-Series are still strong, and BMW credits the groundbreaking shape with making the 7-Series a worthier competitor for the Mercedes S-Class.
Automotive.com reports that "as for the 7-series's polarizing styling, BMW toned it down a bit with a 2006 redesign...the old teardrop headlights seen on the 7-series that debuted in 2002 are gone, replaced in 2006 by more conservative, conventional units." Car and Driver notes, however, that the 7-Series 2008 BMW styling "isn't for all tastes," pondering whether "the aggressive bodywork, extended front and rear fascias and a rear spoiler that extends from the trunk looks a bit juvenile on a car like this?" Nonetheless, Kelley Blue Book states this BMW 2008 "strikes an imposing pose even standing still; the car looks substantial because it is...the 7 Series takes a bulldog stance that says to all other traffic 'don't even try.'"
The generous space inside the 2008 BMW 7-Series is appointed luxuriously and with impressive technologies, though the dash itself can seem busy and dark. All sources researched by TheCarConnection.com were impressed with the 7-Series’ interior, including Kelley Blue Book, which reports an "interior loaded with yards of leather and wood." Automotive.com declares the 2008 BMW Alcantara headliner "is extremely soft and the cherry wood trim looks deep and rich." ConsumerGuide contributes its own opinion about this BMW 2008 interior: "top-notch materials and generous use of wood give [BMW 2008] interiors a sophisticated, modern ambiance."