The 2008 BMW 3-Series has plenty of features for the price, although options can add to the already high sticker price. All 3-Series sedans come with power windows/locks/mirrors, cruise control, air conditioning, and an AM/FM/CD player.
According to Car and Driver, "BMW keeps its model lineup blessedly simple." Three primary option packages are offered: Premium, Sport, and Cold Weather. Car and Driver reports the BMW 2008's Premium package as including "leather seating, power folding mirrors, four-way power lumbar on the front seats, and power front seats with memory"; Edmunds adds that the 3-Series 2008 BMW's mirrors are "auto-dimming," and that "Bluetooth [and] BMW Assist telematics" are available with the Premium package as well. This BMW 2008's Sport Package adds 18-inch wheels and sport seats, and Car and Driver says this "package is definitely worth the extra dough," provided the roads in your area are well maintained.
Stand-alone options for the 3-Series 2008 BMW include an iPod/USB adapter, satellite radio, and a power rear-window sunshade, which Car and Driver considers a "$350 piece of frippery."
Car and Driver adds that the 2008 BMW 3-Series' "active cruise control is an option we wouldn't bother with, and the excellent navigation and phone system is let down by the overly complicated iDrive arrangement." The iDrive system uses a complicated, screen-driven interface for some controls; Edmunds adds that the "iDrive interface is very unintuitive."