The 2008 Kia Optima is a mid-size sedan slotting into the automaker's lineup between the Spectra small sedan and larger, more luxurious Amanti. Redesigned in 2006, the front-wheel-drive Optima sedan carries through into 2008 with few changes.
The ho-hum appearance of the Kia Optima is what Car and Driver describes as "John Doe looks," although Kelley Blue Book attempts to put a positive spin on it, judging it "unobtrusively styled." Edmunds concludes that the 2008 Kia Optima's "styling allows it to blend seamlessly into any automotive crowd." Cars.com, at least, calls it “well-proportioned.”
The interior is not much more exciting; Edmunds reports that "the 2008 [Kia] Optima's cabin is hardly a vibrant environment." ConsumerGuide acknowledges that the available "leather upholstery lacks richness," but says that "it looks nicer than the standard cloth," then adds that "other [Kia Optima] interior materials are serviceable and attractive, but no more than that." Cars.com, on the other hand, makes the following observation: "A relentlessly detailed and fastidiously executed interior that shames pricier cars here? Watch out, Kia has caught Toyota (and others) napping."
In all, the Optima has “nothing in its persona to tempt enthusiasts,” Car and Driver concludes.