The 2012 Honda CR-Z was always going to be a low-volume car, so Honda simplified the model lineup. There's a base version, which comes in around $20,000 when you include the mandatory delivery fee, and the fancier EX version--which can be ordered with a navigation package. And that's really the entire range.
The base CR-Z offers substantial standard equipment, including power windows, locks, and door mirrors; cruise control; automatic climate control (a rarity on small two-seat cars), keyless entry; and a CD sound system with six speakers, audio controls mounted on the steering wheel, and standard USB connectivity.
Moving up to the CR-Z EX model adds leather trim; alloy-metal interior accents; high-intensity discharge headlamps; fog lamps; Bluetooth connectivity (which we think at this point should be standard on all cars); and an upgraded 360-Watt stereo system. If you want voice recognition, it comes bundled with the in-dash navigation system.
Want the tuner look? Fancy graphics? Differently colored accents? Fancy doorplates or drilled pedals? You'll have to find them on your own. Honda entirely foregoes the kind of dealer-installed personalization options that have been so successful--and so profitable--for both MINI and Scion. There's already aftermarket equipment for the CR-Z, including a host of wheel designs, but it's up to the CR-Z buyer to seek it all out.