The last time the GMC Sierra was redesigned, back in 2007, the truck world was about to drop into a deep sales freeze. Now that it's beginning to thaw, the Sierra doesn't look freezer-burned--in fact, while the Titan and Tundra toe a weirder line, and while the Ram's been defanged to some extent, the Sierra keeps looking trim and serious, without too much visual bluster.
Like the Silverado from Chevy, and less so, the F-150, the Sierra doesn't depend on a lot of styling tricks to convey what it's selling--durability, dependability, toughness. GMC's big rectangular grille is simplicity itself, and the corners are just a bit more pronounced than on the essentially identical Silverado. There's little chance of mistaking the Sierra for any other brand's pickup, what with the big brand logo in red letters. Down the sides, and from the back, the Sierra is plain to the extreme, almost a little stark.