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2012 Scion iQ Photo
7.0
/ 10
On Styling
BASE INVOICE
$14,501
BASE MSRP
$15,265
On Styling
The 2012 Scion iQ is just a roller skate on wheels, but it bucks econocar drab in favor of an assertive, sporty, and nicely detailed look and feel.
7.0 out of 10
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STYLING | 7 out of 10

Expert Quotes:

stout headlights and odd proportions give the iQ a cartoonish personality and a Volkswagen Beetle-esque charm
AutoWeek

the maximization of interior volume and compact engineering beneath its sheetmetal makes Tetris look like a game of stick and ball
Autoblog

substantial and well detailed for a dink-class runabout
Car and Driver

stands tough like a bulldog, seven inches wider than it is high
Automobile Magazine


It's hard to get the proportions right on a minicar. While, to fit adults, it needs to be nearly the same height as other compact cars, the short, stubby look can strike as odd. But the iQ somehow looks like a real car—much more so than the Fortwo—and much of that has to do with its styling and proportions.

Toyota turned to a 'J-Factor' design theme, based on Japanese fine art, and completely skipped anything retro. On the outside, there's nothing overly gimmicky about the iQ; with nicely sculpted sheetbetal, a blunt yet curvaceous front end, and the playful curve in back, where the rear window wraps around—and of course those oversize wheels—the iQ feels unexpectedly assertive and sporty. Also, the iQ has several inches more width than most minicars—it's about the same width as the larger Yaris—so that gives the iQ a more stable, road-hugging look from the front or rear (plus more space inside).

Inside, the iQ has a few gimmicks—most notably the 'manta ray' theme that decorates the top of its center stack and appears at the door pulls. But if you look beyond those elements, the iQ's interior is remarkably straightforward stylistically, with nice detailing and better trims and finishes, overall, than what we've come to expect in recent U.S. Toyota products.

It's the instrument panel that you're likely to focus in on, as there's something odd about it. The passenger side of the dash goes several inches forward of where it does on the driver's side. Scion calls the iQ's seating '3+1'—and it's the smallest four-seater in the U.S. market—meaning there's room for three adults in the driver, front passenger, and rear right passenger positions. Essentially the front passenger seat goes farther forward, to allow easier access and more space on that side. The asymmetry might feel odd at first, but it's a detail we adapted quickly to.

Conclusion

The 2012 Scion iQ is just a roller skate on wheels, but it bucks econocar drab in favor of an assertive, sporty, and nicely detailed look and feel.

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