Hyundai's embarked on a swoopy, dazzling new styling theme with its smaller, more proletarian Sonata and Elantra sedans. But with its big luxury cars, the Equus and first, the Genesis, it's played a more conservative hand.
The sophistication you'll see in the Genesis simply wasn't there in the last generation of Hyundais. The flowing roofline and wide grille are smartly proportioned like the best Japanese and German sport sedans. Some of the cues might not be completely unique--there's some Lexus, some Mercedes in the shape of the headlights and the upsweep of the rear pillars--but the Genesis has its fair share of distinctive touches. And, we'd add, a distinct lack of Hyundai badging.
The interpretation of luxury inside is just as convincing. The Genesis' dash curves gently, with controls placed high on the dash, which in turn leaves a slimmer center console and more room for passengers. The up-tilted control center houses climate controls along with a multi-function display screen. Some trim levels offer leather-wrapped dash and door panels, and they're quite striking.