The 2011 Challenger is a little taller and more chiseled that its inspiration, the 1970 Challenger, but it's iconic in its own right—combining macho touches from Dodge's other new cars as well as Ram trucks. A clear, crisp shoulder-line crease runs alongside, adding just a touch of interest to an uncluttered side, and the thin, horizontally oriented front grill and rear fascia give it a retro, aggressive look. From the side, the Challenger matches up nicely with the old car in profile in most respects—except for the huge wheels of the new model, of course. And even at the top of the range, the high-performance SRT8 adds some modernity in the way of carbon-fiber-look trim and xenon headlamps, but its deeper front air dams and functional brake ducts give the design even more street cred.
What's not available, appearance-wise, as a factory option inside or out is bound to be available as a dealer-installed Mopar accessory. Various striping packages, wheels, a Ram air hood, and suspension kits serve to give you whatever customized muscle-car look you want.
While the interior isn't nearly as edgy and retro-extreme as the exterior, it's a pleasant mix of modern trims and materials with a gauge cluster and plenty of dash design cues that give a nod to the past. In most trims, it's a dark, muted look; but depending on the shopper it can be nice departure from the somewhat more gimmicky interior of the Chevy Camaro.
On the exterior, the Challenger remains anything but muted. New this year on the SR8 is a flamboyant Green With Envy green paint scheme, with black striping. Otherwise you have a choice between Billett Metallic Clear Coat, Brilliant Black Crystal Pearl Coat, Redline 3 Pearl Coat and Toxic Orange Pearl Coat.