Premium Plus models are a step up and include xenon headlamps, larger alloy wheels, a power driver seat, steering-wheel audio controls, ambient LED lighting, and LED running lamps.
However, several tech features that are increasingly included on much more affordable cars—like a Bluetooth hands-free interface—remain optional on the A3. Bluetooth is offered as part of a $600 Bluetooth Value Package (that doesn't seem like value to us) on the base A3, though it's included in Premium Plus models. But otherwise the options list is very long, including a Sport Package that's more than appearance (it also includes a sport suspension) and an open-sky sunroof. But on top Premium Plus models, you can quickly load the A3 up past the $40k mark.
Option highlights include Bose premium sound, a navigation system, and an iPod integration kit.