It's easy to get lazy inside the Equus, since Hyundai sees fit to fill each one with nearly every item from the luxury-sedan greatest-hits list. Get beyond the obvious standard power features, the leather interior, the moonroof and the wood trim, and the Equus still wows with iPod connectivity, Bluetooth, a navigation system driven through an iDrive-like controller and an LCD screen.
The Ultimate doesn't even allow the lush-sounding Lexicon audio system or the rear massaging seat to escape its features list--or a refrigerated console bin, or power rear-seat headrests, or a power trunklid, or a forward-facing cornering camera.To get this lavish in a Jaguar XJ, you'd spend well over $100,000.
And once you've watched scenes from The Italian Job at speed from the Equus' rear seat, you'll not be quick to exit the car until you really need to. That said, we'd love to see headrest-mounted monitors instead of the single screen that flips up at the back end of the center console. Looking down at the eight-inch rear-seat screen would make us woozy after some of the back-road esses.
The Equus' killer app--pun implied--is the free Apple iPad that comes with each one. On its glassy surface, the free iPad latches on to one of the most successful product launches in history. But it's also a convenient delivery system for a white-glove sales and service experience that cushions the Equus and its buyers from the everyday Hyundai showroom experience. In some areas of the country, you won't even have to step into a showroom to buy an Equus--a demo will be brought to you, at home or at the office. Once you've signed the purchase agreement, the iPad becomes your link to the dealer's service arm; technicians will come to you to pick up and drop off the car for service, and leave a loaner Equus or Genesis in its place if need be. It's a clever, low-impact plan that outflanks the coddling you'd receive from any mainstream luxury brand--even Lexus and Infiniti, long known for their handling of owners.
Your iPad even fits neatly into the glove box, and contains an app-driven version of the owners' manual. You may not remember how cool that refrigerator bin can get, but you'll feel it as you look up the facts and figures with the swipe of a finger.