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2010 BMW 7-Series Photo

2010 BMW 7-Series - Styling Review

MSRP: $82,000 - $137,000 See Local Classifieds
 
Shopping for a 2010 BMW 7-Series? MSRP: $82,000 - $137,000

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STYLING | 8 out of 10

Expert Quotes:

Takes what was right about its predecessor-its stunning proportions-and rids it of the ugly details
Automobile

its style still polarizes
Autoblog

The most luxurious-feeling interior yet from BMW
Motor Trend

The 2010 BMW 7-Series has come in from the cold. Last year, the 7-Series went from being one of our least-favorite luxury sedans to one of our most coveted.

Mostly it's because of the styling. BMW had a mission to make the 7er look different-and that 2002-2008 7-Series took it to extremes. The greenhouse grew tall, the fenders drooped, and the trunklid sprouted a vestigial double deck. Now, the newest 7-Series looks much more relaxed and much happier. The glass areas are slimmer, the shoulders are tailored just right, and the decklid's been smoothed over, with the trunk and taillights more tightly integrated. The Hofmeister kink, at the junction of its D-pillar and rear doors, is sublimely sporty. Even the grille looks pleased-it splits into a wider grin, and the front aero dams dip low for a grounded look. The long-wheelbase versions don't tip the shape out of balance at all, with a small stretch in glass areas in the rear doors.

We give a "well done" to the cockpit, too. We didn't like the almost chaotic mix of buttons, screens, and knobs in the last version. Here, BMW organizes the clutter and streamlines the shapes so that the 2010 7-Series' cabin "reads" more easily and more cleanly. The instruments can be completely blacked out when needed; otherwise they glimmer softly amid densely grained wood trim, ceramic-finished knobs, and the futuristic controllers that direct the transmission and driving dynamics, as well as the iDrive system (more on that later).

More Opinions:
Edmunds: "stately, substantial and with a hint of aggression"
Jalopnik: "the design team has gone to great effort to correct the car's awkward-looking posterior"
Car and Driver: "trunklid is far less bulbous"
Car and Driver: "Only experts will be able to tell the 760 models from the more pedestrian 7-series variants"
Edmunds: "handsome, spacious interior"
Motor Trend: cabin is "a mix of fine leather and polished woods"
Autoblog: Black Panel leaves "only the gauge rings and needles...visible when the car is shut off"
Automobile: "the shifter has moved back to the center console"

Conclusion

The 2010 BMW 7-Series makes the previous version look like a rough draft.

Specs: Select a Trim

4dr Sedan (5) MSRP Invoice MPG City MPG Hwy
4dr Sedan 750i RWD Specs $82,000 $75,440 15 22
4dr Sedan 750i xDrive AWD Specs $85,000 $78,200 14 20
4dr Sedan 750Li RWD Specs $85,900 $79,030 14 21
4dr Sedan 750Li xDrive AWD Specs $88,900 $81,790 14 20
4dr Sedan 760Li RWD Specs $137,000 $126,040 13 19

Other Choices

More Info

Why should I also consider these? X

The BMW 7-Series is smart to pick its fights mostly with the Mercedes S-Class and Audi A8.

Today's S-Class looks imposing, but doesn't quite have its styling act honed.

Its AMG-gone-wild editions one-up the BMW's lightly done Alpina edition.

The next Audi A8 gains some distinction, but we have serious reservations about its Palm Pilot-like controller for audio and navigation.

The Jaguar XJ is the sexy alternative, radically removed from its stuffy past with an aero body, a swinging new interior, and amazing backseat room.

Remove the backseat, make it even more gorgeous and expensive, and you have the utterly fantastic but impractical Aston Martin Rapide.

Want tire-smoking performance and backseat space, but don't care much about aesthetic perfection? The Porsche Panamera hits all those notes, with a 0-60 mph time of about 3.3 seconds for Turbo models.

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