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STYLING | 7 out of 10
a wholly appealing automobile that still draws smiles
a cute alternative to more traditional compacts
a popular choice among those seeking a less conventional mode of transportation
Kelley Blue Book
The Beetle has been around for about 10 years and has seen no major changes to its exterior in that time; that’s a good thing, as the iconic design has held up well, even if it’s no longer a head-turner.
Edmunds says that "the New Beetle's oh-so-cool veneer has worn thin as it faces strong competition from more modern rivals." They also describe the New Beetle as “aged.” Cars.com asserts that "nothing else on the road looks like the modern-day Beetle." They add it's "cute and appealing." Kelley Blue Book contends the New Beetle "remains a popular choice among those seeking a less conventional mode of transportation."
Car and Driver reports the New Beetle has been "garnering adoration and unnerving otherwise confident men since 2003," and points out "its inherent and flamboyant femininity," while noting that even the convertible is "losing its head-turning ability." With the Convertible's top down, Automedia says, "A slip-on boot fashions the pile into something approaching a soft-touch whale tail."
The Convertible evades such scrutiny, and reviewers are more complimentary. "The Beetle convertible makes an especially classic and polished statement" with its "retro chic," says Edmunds.
Its interior, however, could have used a more serious spruce-up long ago (it got a minor dress-up for 2006). The interior design comes across as a little plasticky and gimmicky for most tastes, and the long expanse of dashboard between the driver and windshield is a sign that the New Beetle was designed from the outside in. Few reviewers provide recent comment on the New Beetle’s interior, but Kelley Blue Book reports that the instrument panel configuration "takes some getting used to as it spans the considerable distance between the windshield and the driver and front-seat passenger." The dash-mounted bud vase, blue lighting, and round, bulbous dash shapes are cutesy—positively or not, depending on your take—and the dash is wide, deep, and flat, creating an odd separation for the driver.
The 2010 Volkswagen New Beetle pairs a timeless shape and outdated details.