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TheCarConnection.com brings you this preview of the 2011 Ford Fiesta, which will go on sale in the summer of 2010. As soon as TheCarConnection.com's editors can drive a production model of the 2011 Fiesta, we will bring you our hands-on review, which will cover styling, performance, safety, utility and features from on-the-road observations. Equipment and specifications were provided by the manufacturer for the purposes of this review, and may change before production.
- Edgy, sophisticated styling
- High level of equipment
- Sophisticated transmission
- Cutting-edge features like SYNC
- Engine power only adequate
- Fewer interior configurations than Honda Fit
- Styling may not be for everyone
Ford hasn't offered a subcompact in more than a decade. Now, it is responding to steady sales of the Toyota Yaris, Honda Fit, and Nissan Versa by bringing us an adapted version of the well-received and very successful European 2011 Ford Fiesta. Starting at $13,995, and rising to around $23,000 for top-of-the-line versions, the Fiesta sedan and five-door are likely to be strong competitors when they go on sale in the summer of 2010.
Ford calls the styling of its new 2011 Fiesta "expressive" and "vibrant," with a strong side accent line that dips toward the front, a large trapezoidal front opening below a small grille, and pronounced arches over the 15-inch wheels. The headlights sweep well back into the fenders, and the rear, with its high-mounted taillights, is blunt but not blocky. The "energy in motion" theme is meant to target buyers for whom style is important, and the 2011 Ford Fiesta stands out among subcompacts. Even the colors draw attention to the car; two of the most startling are called Lime Squeeze and Bright Magenta, although the inevitable silver is also available. But the Ford Fiesta is far from the bland econoboxes that other makers offer, and we think it brings a new sense of dynamism to a class whose lines more often range from the bland (Nissan Versa) to the odd (Toyota Yaris). Inside, the center of the Fiesta's dash is deliberately modeled on mobile-phone keypads, with angled keys in the sculptured center stack as well as controls for the sound system, heating, cooling, and ventilation, and other switches. Drivers can choose among seven "mood lighting" colors to illuminate areas like the cup holders and foot wells. Interior colors on higher trim levels aren't limited to standard black, but include hues like plum and cashmere, definitely distinctive for the class.