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2010 Toyota Prius Photo

2010 Toyota Prius - Page 1 Review

MSRP: $21,400 - $28,070 See Local Classifieds
 
Shopping for a 2010 Toyota Prius? MSRP: $21,400 - $28,070

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TheCarConnection.com's editors prepared this review from hands-on experience with the new 2010 Toyota Prius. TheCarConnection.com's resident experts will produce a full review, including opinions from other professional sources, as more road tests of the 2010 Toyota Prius become available.

Likes:

  • Exceptional fuel economy
  • Tall, airy cabin
  • Hatchback utility
  • Improved driving feel
  • more upscale effort in general

Dislikes:

  • Likely more expensive
  • Still drives like a hybrid
  • Console design means less knee room in front

It's back for a third generation—and now, a decade and 700,000 ancestors rolling around already, the 2010 Toyota Prius brings with it more room, a more refined feel, and the real-world ecstasy (for some) of 51-mpg fuel economy.

The 2010 Prius still is recognizable as a Toyota hybrid, but there's more wedge in its stance, more crease in its profile, catchier cues in its arrow-inflected headlamps and taillamps, and more room under its reproportioned roofline. For sure, it's more dynamic-looking than the outgoing model and a hair longer overall, but it's still more future-appliance than future-chic. It does split the wind more finely; the aerodynamic drag's down to 0.25, one of the lowest figures for any production car, with much of the improvement achieved under the car.

Change you can believe in is found more in the cabin, where a new flying-buttress console adds some visual interest to the Prius' wide, low dash and its digital, distantly mounted gauges. Driving controls are segregated from the passenger by black and silver plastic, which cuts down the sheer mass of the dash panels.

Earth geeks and mileage freaks will spend hours away from World of Warcraft coaxing ever-high fuel economy out of the 2010 Prius. Officially, it's rated at 50 mpg city, 39 highway by the EPA, but TheCarConnection.com's experts teased 69.5 mpg with judicious use of the gas and the Prius' new battery-only EV driving mode—and we've already heard of figures exceeding 75 mpg. In part, the improved fuel economy is due to a lighter, stiffer body. The powertrain's also been reconfigured for less weight, and contrary to expectations, a bump in displacement from 1.6 liters to 1.8 liters for the four-cylinder engine has helped the hybrid system be more frugal overall. The combination puts out 134 horsepower, but the 1.8-liter's better torque helps the Prius run at slower engine speeds on the highway. A hefty lead foot will drop the Prius into the high 30-mpg range, but a light touch, a mindful eye on the "Eco" driving mode indicators, and use of the new EV mode—which allows a mile of pure-electric driving with a well-charged battery pack—will help any driver extract more than 50 mpg in city driving.

Specs: Select a Trim

5dr HB (15) MSRP Invoice MPG City MPG Hwy
5dr HB II (Natl) Specs $22,800 $21,432 51 48
5dr HB II (GS) Specs $22,800 $21,432 51 48
5dr HB II (SE) Specs $22,800 $21,432 51 48
5dr HB III (Natl) Specs $23,800 $22,156 51 48
5dr HB III (GS) Specs $23,800 $22,156 51 48
5dr HB III (SE) Specs $23,800 $22,156 51 48
5dr HB IV (Natl) Specs $26,600 $24,762 51 48
5dr HB IV (GS) Specs $26,600 $24,762 51 48
5dr HB IV (SE) Specs $26,600 $24,762 51 48
5dr HB V (Natl) Specs $28,070 $26,129 51 48
5dr HB V (GS) Specs $28,070 $26,129 51 48
5dr HB V (SE) Specs $28,070 $26,129 51 48
5dr HB I (Natl) Specs $21,400 $20,330 51 48
5dr HB I (GS) Specs $21,400 $20,330 51 48
5dr HB I (SE) Specs $21,400 $20,330 51 48

Other Choices

More Info

Why should I also consider these? X

Toyota's hybrid hatchback, the Prius, has inspired a whole raft of gas-electric vehicles—including the Nissan Altima hybrid sedan, which actually uses Toyota's hybrid system with a Nissan-sourced gas engine.

The Altima's snappier looks and handling cancel out its less impressive fuel economy (by Prius standards).

More noteworthy is the Fusion Hybrid, which gets 41 mpg in city driving and benefits from an overall revamp that brings a nicer cabin and more trim styling.

Left-brain thinkers will opt for the VW Jetta TDI diesel, which costs more than gas-engined Jettas but delivers fuel economy in the 40-mpg range and a reputation for durability—as well as great handling and a suave interior.

From a distance, the most obvious rival to the Prius is the 2010 Honda Insight; at first glance the two look identical in side profile.

But when you size the two up more closely, you'll find the Prius is considerably larger inside, with more usable backseat space for adults.

The Prius also has the advantage in fuel economy; the Insight is rated at just 40 mpg city, 43 highway, compared to 51/48 mpg for the Prius, but most Insight buyers will likely see better.

With a starting price a smidge under $20,000, the Insight is a better choice for those who want to keep it simple and be frugal, while the new Prius and all its high-tech options are a better bet for gee-whiz hybrid fans wanting something to show off.

Finally, there's another new rival coming this year, from Toyota's own Lexus division.

The HS 250h is a small luxury sedan based on the new Prius but incorporating a 2.4-liter four-cylinder engine and a variation of the Prius' hybrid system.

Expect fuel economy well into the 40s.

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