Making Plans for Overseas by Joseph Szczesny
New markets and new times at GM's luxury brand.
2005 Cadillac STSEnlarge Photo
The new STS will get its power from either a 3.6-liter V-6 engine or the 4.6-liter Northstar V-8. Rear-wheel drive is standard, while all-wheel drive will be an option. A high-performance V-Series version will follow, perhaps a year to 18 months later, according to Cadillac sources. The new STS will be shown in the "flesh" at April's New York auto show and will go on sale in the third quarter of this year.
The STS is intended to provide an attainable halo around a brand that has "stopped the slide and gained momentum," said Cadillac General Manager Mark LaNeve, but there's plenty of work to do before Caddy can truly reclaim its long-held position as the "standard of the world." Propelled by a December surge in SUV sales, the automaker recorded volume of 216,090 last year, its best performance since 1990, LaNeve declared during the Automotive News World Congress.