Can Nissan Tackle the Big 3? Speak out in
Detroit has dodged bullets before – in the full-size truck market, that is. The high-profit domain of the Big Three has seen the likes of the Toyota T100 come and go, and the Toyota Tundra come very close and take a significant piece of business away from their mainstays. But not until now has a Japanese maker taken on the full-size market so directly, in size, mission, even in country of origin.
2004 Nissan TitanEnlarge Photo
Nissan pegged plenty of performance benchmarks with the Titan because they knew the Titan had to be good to enough show up on the radar of domestic truck shoppers. “We don’t have a lot of credibility in this segment,” said Larry Dominque, Chief Product Specialist, Nissan Titan. Their goals for building the Titan were to make an expressive shape that had the best in class power, fuel economy and driving range.