Advertisement
Go
2003 Porsche Cayenne Photo
Quick Take
Related Articles: Q&A: Porsche’s Top Execs by TCC Team (1/27/2003)The chief executive and... Read more »
Browse Porsche Cayenne inventory in your area.

SEE LOCAL CLASSIFIEDS

Related Articles:
2004 Volkswagen Touareg by TCC Team (10/7/2002)
VW, Porsche: Partners At Arms? by TCC Team (10/7/2002)

So here it is at last – the report from behind the wheel of Porsche’s first family car, the Cayenne. Forget all the hype and all the vituperation from Porsche traditionalists about “the Porsche SUV.” This car is a four-door Porsche first and an SUV second – it just happens that the most profitable route to a Porsche for buyers in the middle years between no family and an empty nest was through SUV country.

America is the biggest market for Porsche and every other high-value car manufacturer, and America is currently in the middle of a love affair with high-riding five-seaters with all-wheel drive. If the German company was going to extend its product range, there was only one way to go. If it had tried to build a high-performance sedan, it would have had to counter competition from some of the best cars on the planet – and although it could have matched them, it would not have been able to beat them. By building an SUV, it has been able to play to its strengths – power, handling, build quality and an often-forgotten long experience in 4x4 technology – to take on a raft of me-too products and win.

Climb that mountain

It had a mountain to climb thanks to its own reputation and place in the market, because for fifty years or so it has made nothing but two-seat sports cars. Those sports cars were so good that they built up a massive reputation and engendered a slavish devotion among their owners. The trouble is that Porsche became marked as a sports car manufacturer, and when it announced it was to build an SUV, a large number of people who should have known better said that the result could not be a Porsche.

Advertisement
Advertisement
Related Used Listings
Browse used listings in your area
Advertisement

How does the
TCC Rating work?
The TCC Rating is a clear numeric rating value based on a 10-point scale that reflects the overall opinion of our automotive experts on any vehicle and rolls up ratings we give each vehicle across sub-categories you care about like performance, safety, styling and more.

Our rating also has simple color-coded “Stop” (red), “Caution” (orange),
or “Go” (green) messages along with the numerical score so you can easily understand where we stand at a glance.

Our automotive experts then also collect and show you what other websites say about these different aspects of any vehicle. We do this leg work for you to simplify your research process.

Learn more about how we rate and review cars here.

More From High Gear Media


 
 
© 2014 The Car Connection. All Rights Reserved. The Car Connection is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.