Advertisement
Go
1999 Buick Riviera Photo
Quick Take
Oldsmobile faces death — again Once again the future of Oldsmobile has been placed in doubt... Read more »
Browse Buick Riviera inventory in your area.

SEE LOCAL CLASSIFIEDS

Oldsmobile faces death — again

Once again the future of Oldsmobile has been placed in doubt. About eight years ago, a highly placed GM insider contacted a Washington Post business writer trying to create some movement that could have undermined GM’s oldest brand. Now a similar article has appeared in USA Today, and it appears that some internal politics are being played out in the media. In the interim, Oldsmobile sales have dropped to around a quarter-million units, numbers that were insupportable for Ford’s Contour, which was recently dropped.

000731_2002OldsmobileBravada

Click image for larger view

What critics have missed is that GM has killed the Eighty Eight and Cutlass series, once the mainstays of the brand. Also, sales for Olds’ European-influenced products like the Aurora and Alero are gaining.

 

The bottom line is that Olds is the Rodney Dangerfield of the GM lineup. Far in advance of the SUV fad, Olds introduced the Bravada with full time all-wheel drive, leather and anti-lock brakes. It was positioned against Range Rover, but priced nearer Explorer. With virtually no marketing support, it was a stealth product, and soon the Bravada’s advanced engineering was spread around GM like yard-sale bargains. The Bravada’s reward was near cancellation, and even when it was saved, the truck group made it continue for a year without the new swoopy badge, retaining the stodgy rectangular rocket. Olds preceded Cadillac in endurance racing, with little fanfare and much better results, winning championships in their initial years.

I have previously suggested (perhaps a little naively in light of dealer paranoia) that a logical combination would be Chevrolet/Buick for family value products, and GMC/Pontiac/Oldsmobile for upscale luxury and performance dealerships. Cadillac is floating some hints about taking Saab under their wing, and the GPO stores would be a home for soon to arrive Alfa Romeo.

Advertisement
Advertisement
Related Used Listings
Browse used listings in your area
Advertisement

How does the
TCC Rating work?
The TCC Rating is a clear numeric rating value based on a 10-point scale that reflects the overall opinion of our automotive experts on any vehicle and rolls up ratings we give each vehicle across sub-categories you care about like performance, safety, styling and more.

Our rating also has simple color-coded “Stop” (red), “Caution” (orange),
or “Go” (green) messages along with the numerical score so you can easily understand where we stand at a glance.

Our automotive experts then also collect and show you what other websites say about these different aspects of any vehicle. We do this leg work for you to simplify your research process.

Learn more about how we rate and review cars here.

 
© 2014 The Car Connection. All Rights Reserved. The Car Connection is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.