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6. Other Choices (See why?)   The new Insight enters a segment of the new-car market long dominated by the Toyota Prius, and only the Prius. To a lesser degree, the Honda Civic Hybrid has competed with the Prius; unlike the Prius and the new Insight, the Civic Hybrid has essentially the same outward appearance as the mainstream Civic sedan models, but with Honda's IMA hybrid system to yield fuel economy ratings of 40 mpg city, 45 mpg highway. The 2010 Honda Insight has a similar hybrid system, but the rest of the package is unique, with a versatile hatchback arrangement and a more memorable look that screams "hybrid.....Read more
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2010 Honda Insight Q&A from Around the Web