Prototypes for the North American-spec Ford Fiesta have been spotted in Dearborn, giving us our first look at the non-hatchback version. As expected, this prototype takes many cues right off the Verve four-door concept car that bowed at this year's Detroit Auto Show. The camouflage keeps us from seeing just how verbatim the translation from concept to production actually is, but the differences will most assuredly only be trim differences designed to make the concept model as sexy as possible. It appears that the concept's backlight might be a bit more raked than the production model, and the rear overhang may be a bit longer, but those impressions may be from a slight change of angle, and the camouflage cladding.As of now, we're told that this four-door sedan is the only model destined for our shores, but the three- or five-door hatchbacks could easily make the move to U.S. showrooms if demand is deemed strong enough.--KGP Photography
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18 Responses to “2010 Ford Fiesta Spotted in the Wild, Then De-Wilded”
john
April 24th, 2008 - 4:34 pmif this looks anything close to the Verve concept, FORD will have a winner on its hands b/c the Nissan Versa, Honda Fit, and Toyota Yaris are pretty damn boring and uninspiring in design. let’s just hope that the move from concept to show car was not dumbed down by corporate executives.
Brian Williams
April 24th, 2008 - 5:39 pmGlen… your killing me!!! You better be careful shooting on Ford property or your going to end up with a nice tresspassing lawsuit… You know I could have got the same shots, but I decided to take the high road. I’ll see you around. Brian Williams
Oblio
April 24th, 2008 - 10:32 pm>> “hatchbacks could easily make the move to U.S. showrooms if demand is deemed strong enough”
OF COURSE DEMAND IS STRONG ENOUGH! GAS IS NEARLY 4.00 PER GALLON!!
see this video:
http://www.youtube.com/watch?v=sKjLLoCA_XE
JP
April 24th, 2008 - 11:13 pmSo will Ford sell it in the U.S. as the Fiesta? Or will it get a different name?
wkile
April 25th, 2008 - 7:13 amI think that Ford has a hit on their hands with this new Fiesta/Verve sedan. The Fit/Yaris/Versa have proven that there is a US market for cars smaller than the Focus. However I do think that Ford should offer the 3 and 5 door hatchbacks here, since they don’t make a Focus hatch anymore……..Plus those are some damn good looking cars ;-).
MWL
April 25th, 2008 - 8:01 amIt’s the three door or bust for me.
Ed
April 25th, 2008 - 9:45 amThe Fit is a very inbtelligent design, but a bit boring outside. But this is a very old design. A NEW Fit is already out, much better exterior, more HP AND very fuel efficient.
The Yaris is weird looking but practical and fgugal, and the versa has a lot of interior room,
each of the three aim in different sub-segments.
Ford shoud have kept the “Verve” name as most old Fiestas looked terrible (even thew euro models), and were not that good in general.
If the price is not too high and the MPG IS, the Verve-Fiesta should do well.
PS The spy photos told me ABSOLUTELY NOTHING. Did they tell anybody else anything worth mentioning? I think spy photos of very disguised prototypes is a really silly exercise.
Especially since we have already seen the great-looking Verve at the auto show.
Now if Ford could only bring something that looks not too different from that, and THIS FALL, not in 2015!
Celeste
April 26th, 2008 - 10:47 amLooks an awful lot like a Focus… maybe it’s just the Focus wheels that are throwing me off, but it needs to look like a Verve, not a little(er) Focus.
atomicbri
April 26th, 2008 - 12:53 pmBRING THE HATCHES FORD!! I was ill when the Focus Hatches were dropped in favor of that weird looking Focus coupe. The new Fiestas look great in hatch form and I would think it would be a mistake for Ford not to sell them in the US.
Mike Mitchell
April 27th, 2008 - 10:41 amMike says, Ford would make a huge ‘initial impact’ mistake by not showing off the 3-dr./
5-dr. hatchbacks at introductory time. Include me in the “not interested” crowd for
the sedan model. The Focus would have faired much better if they had kept it refreshed
and updated. Instead, right at the time everyone else is introducing popular hatchbacks
Ford drops the Focus hatch. Make mine a Verve/Fiesta 5-dr. hatch in deep metallic
blue.
Ed
April 29th, 2008 - 2:57 pmPerhaps Ford should rename the 4-door Fiesta the “Siesta”
jak
May 5th, 2008 - 5:30 pmWOW
I had Ford Feista from 1979! I wonder if the new one will be as good as this amazing car was back in the 70′
Jim
May 21st, 2008 - 9:06 amWay to go Ford. Again, you are bringing a sedan to market and not bringing the three or five door hatch. One of the benefits about the three or five door hatch in a small car is the surprising utility that the configuration offers. Ironically, U.S. automakers loved the format of a hatchback when it came attached to large SUVs.
Eunos
May 22nd, 2008 - 8:43 pmIs Ford management THAT retarded? Why do they insist on bringing us horrid sedan versions of the attractive hatchbacks they have on sale in Europe? I’m sure the Verve/Fiesta will be some nasty-plastic thing slapped together in Mexico and not nearly as cool as the Euro versions
Chris D.
May 23rd, 2008 - 11:46 amEunos, “slapped together” and “Mexico” don’t belong in the same sentence when referring to Ford. Have you noticed any of the quality accolades Ford’s received on the Mexican-built Fusion/Milan/MKZ trio? I too would like to see both a hatchback and a sedan version of the Fiesta as well, but if for some legitimate reason they can only start with one model then they have to bring the one with the broadest appeal, and considering that Americans have never been crazy about hatchbacks (even if that is slowly changing) it makes sense to bring the sedan first. I for one prefer sedans, I hate the idea of opening a bulky hatch or reaching through the opened glass every time I want to access the cargo area (I’ll trade off the overall greater cargo capacity of a hatchback).
steve
June 2nd, 2008 - 1:46 pmi agree w/ some of the comments made already. If ford wishes to bring us the fiesta as a sedan fine. However, they would be unbelievably short sighted to not include the hatches — especially the 2 door hatchback. In any case, no matter the cost of the fiesta it better be upscale and put together well or it won’t sell just like all the other detroit small cars of history. americans won’t buy junk any longer.
wade
June 14th, 2008 - 11:16 pmwhat’s the valve (yellow handle) & fitting to the right of the left rear wheel in the photo of the rear of the car? is Ford testing a hydrogen Fiesta? Sign me up for the hatch, too…
Joe
June 27th, 2008 - 4:04 pmUgh, I can’t wait for these to become available! Hurry up Ford, I want to buy one!!! That said I would be sooooo happy if they would change their minds on the Fiesta name lol.
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