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There’s something new in
the air at Saturn, but can the Aura finally give General Motors’ maverick brand
the kick it has long and desperately needed?
Two
decades ago, GM kicked off a frenzy when it announced plans to launch a new
division. Politicians from across
America made pilgrimages to
Detroit, bearing
state tax breaks and other incentives, hoping to attract to their states what
was billed as a revolutionary new approach to car manufacturing. The hype was so
heavy, it seemed like Saturn cars would be capable of
flying.
The reality was another matter
entirely. The first Saturn products were, at best, middle-of-the-pack. And the
assembly complex that settled into
Spring Hill,
Tenn., was never quite as good as its Japanese
rivals. Still, Saturn did have a secret weapon. Its customer-focused, no-haggle
sales system won countless fans among motorists wary of the traditionally
confrontational new car buying process.
But that could only take the maker
just so far, and in recent years, Saturn has begun to lose momentum. It simply
didn’t have the product to compete in an increasingly diverse market where the
competition offered a seemingly endless menu of
alternatives.
The Aura is part of a grand plan
to transform Saturn with a veritable buffet of new products. There’s the Vue, a
crossover that will also offer Saturn’s first optional hybrid powertrain. And
the fun and affordable Sky roadster has provided a shiny halo for the
brand.
Yet, arguably, the Aura could be
Saturn’s single most important new product in years. At first glance, you might
dismiss it as just another mid-size sedan. But with American buyers fed up with
record fuel prices and growing bored with big trucks, the timing of the Aura
might be close to perfect.
Newfound
sophistication
TheCarConnection.com flew out to
California to
get some seat time in the new sedan and see if it lives up to its
promise.
Indeed, our expectations were
high. GM has been rolling out concept versions of the Aura for two years now,
and the sophisticated styling, both inside and out, underscored just how
important this product is for the carmaker. The show car’s interior, in
particular, was billed as a breakthrough for a company all too often satisfied
with cheap and cheesy cabins.
On a cool but sunny morning, with
a gentle breeze blowing in off the
Santa Barbara coast, we got our first look at
the production Saturn Aura. With only the most subtle tweaks, what we saw in
concept form is what we’ll get in production.
There’s a sculptured look to the
new sedan; it looks far more refined and elegant than the middling designs
Saturn has traditionally settled for. But the overall shape is still familiar,
starting with the chrome bar that hovers above the grille, with its inset Saturn
logo.
The wheels have been pushed close
to the corners, with the short overhangs giving the car a distinctly sporty look
– an image further enhanced with the Aura’s optional, 18-inch wheels and
tires.
A broad-shouldered crease runs
from headlights to jewel-like taillights, giving the car a sense of muscularity
and movement.
Aura shares its “architecture”
with several other General Motors products, including the Chevrolet Malibu. But
what is more often called a platform was heavily influenced by GM’s European
arm, Opel, which uses the mid-size architecture for its Vectra sedan.

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The Opel influence is in keeping
with the new direction Saturn is taking. At its outset, the division was
intended to be an alternative to Japanese imports. More recently, it has shifted
focus and will be the European-influenced division within GM’s American
portfolio. Considering the sporty and well-equipped products in the Opel
portfolio, that’s not a bad decision at all.
European makers spend a tremendous
amount of energy getting their interiors right, and to a large degree, one can
see that influence in Saturn’s new offering. The Aura prototype boasted one of
the best cabins we’ve ever seen from GM, at least in the
U.S. The
production version largely lives up to that promise.
It’s all in the details, or almost
all, anyway. Gaps are minimal and fits are precise. The sculptured doors flow
smoothly into the instrument panel. Controls are well-placed and gauges are well
executed and easy to read. The instrument cluster is drawn together by an
interesting corrugated panel.

2000 Ford Focus
The cloth interior is well
executed, as is the leather inserts offered on the up-level Aura XR. Were we to
order this car for our own, we’d likely opt for the premium leather package.
This Moroccan leather features the same crosshatched tan and black pattern that
was the talk among the automotive media following the preview of the Aura
prototype.
Seating is comfortable, yet
supportive, as we discovered during a long day of driving. There’s plenty of
room in the rear, that spaciousness enhanced by carving extra knee room into the
front seatbacks.
The “wood” on the dashboard and
doors is not quite good enough, however. It’s just a little too obviously
plastic. And the fold-down door at the base of the center stack feels just
fragile to the touch, something buyers may readily sense as they explore the
interior.
During our drive, we also
discovered an odd glitch in design: when you shift to manual mode, the display
tells you what gear you’re in – but you lose your odometer and tripometer, a
strange and unacceptable inconvenience.
Nonetheless, the overall feel is
very upscale, an extremely good execution that should worry import and domestic
competitors alike. It suggests that no one should take Saturn lightly as it
moves forward with its aggressive product plan.
European
feel
Opel’s influence extends to the
ride and handling of the new Aura. There are some telltale details, such as
hydraulic ride bushings, intended to provide crisp handling, while also
isolating ride noise.
Even at 80, the Aura’s cabin
remained surprisingly quiet, by the way, revealing the extensive use of acoustic
materials to seal off the interior, such as a laminated firewall and rear deck
liner. The Aura also utilizes laminated front door glass, which helps isolate
wind noise off the outside mirrors, among other things.
Saturn delivers a
reasonably-equipped package, even with the base model, including safety features
such as anti-lock braking and traction control. StabiliTrak, GM’s stability
control, is standard on the up-level XR, but is not available on the base
Aura.
Also on the safety front, the Aura
gets dual front airbags, along with standard side and head curtain airbags.
OnStar is another standard feature, with a year’s free
subscription.
The four-link independent rear
suspension provided solid handling as we wound our way through the hills and
dales surrounding
Santa
Barbara. There was a distinct improvement, nonetheless,
with the XR model, which features monotube shocks and large stabilizer
bars.
Even on tight, fast turns, the
Aura delivers very little body roll. It is decidedly sportier in feel than the
Toyota Camry, more along the lines of the Honda Accord and the new Nissan
Altima.
We started the day with the XE,
which comes equipped with a 3.5-liter V-6. With its Variable Valve Timing, the
package generates a healthy 224 horsepower and 221 pound-feet of torque, and can
launch from 0-60 in a more-than-acceptable 8.1 seconds. Mileage comes in at 20
city and 29 highway. It would be even better were GM to get away from the aging
four-speed automatic this engine is paired with. It’s not a bad transmission,
just not what you’d call state-of-the-art.

Ian Callum Jaguar
To get the automaker’s latest, a
refined and smooth six-speed auto, you need to go with the up-market, 3.6-liter
V-6. Also boasting variable valve timing as well as dual cam phasing, the
aluminum alloy engine makes 252 hp and 250 lb-ft, and cuts 0-60 times down to
about 7.0 seconds. It’s significant to note, by the way, that this is GM’s first
use of the new six-speed in a
U.S. passenger
car.
At $20,595, the base Aura is a
well-priced alternative to both domestic and import competitors. As the only GM
brand to really attract Asian “intenders,” Saturn could generate some real
conquest business here. The XR adds another $4000 to the price tag, and is
expected to generate about 20 percent of overall Aura sales. There’s a fair
amount of content provided for the added cost.
By the way, max things out with
every available option and that XR will come in around
$27,800.
Keep an eye out for a third Aura
to come in spring 2007: a hybrid sharing its gasoline-electric components with
the new Vue Green Line. While Saturn officials wouldn’t discuss price, we
anticipate it will come in around $2000 above the base
sedan.
Our conclusion? Saturn has
delivered the sort of car we’ve always been looking for from this promising GM
brand. It’s affordable, well-equipped and a lot of fun to drive. There are a few
glitches, but nothing that would cause you to steer clear. For the first time
since its debut, Saturn finally has product to be proud of, and the Aura seems
certain to connect with buyers who are looking for alternatives to the
imports.
2007 Saturn
Aura
Base price: $20,595 (XE); $24,595 (XR)
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Engines: 3.5-liter V-6, 224 hp/221 lb-ft;
3.6-liter 252 hp/250 lb-ft
Transmission: Four-speed automatic or six-speed
automatic (XR), front-wheel drive
Length x width x height:
190.9 x 70.3 x 57.6 in
Wheelbase: 112.3 in
Curb weight: 3647 lb
Fuel economy (EPA city/hwy): 20/29 mpg
(XE); 20/28 mpg (XR)
Major standard
features: Manual
climate control; power windows, locks and mirrors; AM/FM/XM/CD player; keyless
remote; cruise control; tilt/telescope steering wheel; 17-inch
wheels
Safety features: Anti-lock braking; traction
control; dual front, side and curtain airbags; daytime running
lights
Warranty: Three years/36,000
miles