2007 Saab 9-3 Photo

2007 Saab 9-3 - Review

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Sweden’s Ice Hotel is a longstanding must-see destination for Conde Nast Traveler devotees and... Read more »
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Sweden’s Ice Hotel is a longstanding must-see destination for Conde Nast Traveler devotees and fans of frigidity. This year, the Ice Hotel picks up another attraction, aside from its animal-pelt blankets and marked lack of space heaters – a Saab 9-3 Convertible enclosed in ice.


The Convertible can be found in a garage made from ice at the Ice Hotel, located near Jukkasjärvi in northern Sweden, about 125 miles north of the Arctic Circle. The car is staged with lighting that plays against its ice-blue paint, creating an “automotive interpretation of the Northern Lights,” Saab promises.


“Snow and ice are core elements of Scandinavian nature, so it was a very natural step for us to adopt this theme for our Convertible, the original car for all seasons.” says Marie Larsson, Saab event project manager.


We’ll take their word for it, since anything north of Interstate 20 may as well be the polar ice caps. The Saab Ice Experience closes on March 18, barring any prior meltdowns.

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