MIAMI BEACH, Fla. — You can only imagine the
trepidation of a design team when faced with replacing the car that has led
Pontiac’s sales for the better part of two decades. With the Grand Am, stylists
not only had to make sure prior owners would come back in droves, but that its
shape would be sleek enough to run around with the likes of Toyota’s Camry and
Honda’s Accord as well.
Sizewise, the Grand Am fits in just below those midsize cars that dominate
passenger sedan sales, but with a roomy interior and a solid V-6 engine, it just
barely overlaps the Camry, Accord and the Taurus too.
Saleswise, the Grand Am can stand tall against those mega-sellers as well. It
has sold in quantities of over 200,000 units each year since the last overhaul,
and it occasionally has been the best-selling GM car. That is a remarkable
accomplishment when you consider that it competes with the big names as well as
such solid vehicles as Nissan’s Altima, Chevy’s Cavalier, the Dodge Stratus,
Hyundai Sonata and others.
Many folks think it’s the styling that draws in bargain seekers. For a
vehicle comfortably in the mid-teen range, the Grand Am offers edgy styling that
you simply won’t get from Japan or Korea. The Grand Am’s décolletage, all the
ribs and strakes on its otherwise lean body, are immediately noticeable — proof
that you don’t have to spend a lot to get a standout car. Detractors could
reasonably argue the Grand Am as overdone, but clearly it’s hitting a sweet spot
in the me-too compact class.
Underneath the compulsive attention-grabbing sheetmetal, designers managed to
extend the wheelbase almost four inches and still make the Grand Am slightly
shorter than before. This has dual purpose of increasing rear seat room and
softening the ride. The combination of the most rigid frame in the segment and a
fully independent suspension makes the small Pontiac handle nearly as well as
the styling might imply.