SCOTTSDALE, Ariz. — I've driven down Sunset
Boulevard in a metallic plum-colored Prowler, getting more looks and waves than
the Rose parade. Then a year later I repeated the trip with a screaming yellow
version in this trendy desert town. Same reaction.
Plymouth has developed a great antidote for mid-life crisis. But can the
world's first "factory-built" hot rod breathe new life into a brand that
Chrysler was ready to abandon just a few years ago?
Unfortunately the answer was no, and the brand is slated for oblivion next
year. At first the Prowler was going into the automotive dustbin, too, but
demand has caused the axe wielders to pause in the down stroke. Now it will
continue as a Chrysler, and those with one badge or the other are bound to
become more collectible.
Instant collector’s
item?
The Prowler made its debut as a 1993 concept car. The two-seater captured the
excitement of the great classic hot rods, and proved so popular that Chrysler
was inspired to put the car into production as a low-volume showpiece.
For 1999, new features included a new all-aluminum, 253-horsepower, 3.5-liter
V-6 engine; it has 39 more horsepower than the cast-iron engine in the 1997
Prowler. That year the Prowler also featured a new on-off switch for the
passenger airbag, improved window switch gear and enhanced speaker cover
treatments for the Prowler's "boom box" speakers. (If someone offers you a 1998
Prowler, politely decline, as the car skipped a year in its evolution, a
combination of marketing and government regulatory shuffling.)
For 2000, the only change is the availability of a new color, silver, in the
Prowler’s palette, plus some minor interior improvements and some suspension
refinement. Purple, you’ll remember, was the first hue; a second color, yellow,
was offered starting in mid-1999, followed by red and black later in the year,
run down the line in batches. Other colors include a red and black two-tone
special Woodward Dream Cruise edition.